In the United States, a series of protests have erupted around Tesla facilities, stemming from growing concerns over the political influence of CEO Elon Musk. Demonstrators have gathered at Tesla showrooms and charging stations, calling for boycotts of the company and even urging owners to stop using their Tesla vehicles.
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In Burbank, California, protesters held signs and chanted slogans to voice their dissatisfaction with Musk. One protester revealed that he had previously owned a Tesla but decided to sell it after Musk’s political stances became increasingly apparent. He recalled proudly displaying a pro-Tesla decal on his car in the past, but now felt the vehicle no longer aligned with his values. Without hesitation, he sold it to a local Cadillac dealership, even though he didn’t receive the price he had hoped for. “It was worth it to sever ties with Tesla,” he stated.
During the protests, some individuals vandalized Tesla vehicles, particularly defacing the newly released Cybertruck with anti-Musk graffiti. Social media has been flooded with Cybertruck videos, many showing the trucks spray-painted with slogans condemning Musk. Despite efforts by Musk and his supporters to counter negative perceptions by showcasing the Cybertruck’s innovative features, the protesters’ message remains potent.
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Meanwhile, former U.S. President Donald Trump weighed in on the protests, labeling them acts of “domestic terrorism” and vowing government action against such behavior. Trump publicly endorsed Tesla, even purchasing one of its vehicles in front of the White House to demonstrate his support for Musk and the company. His remarks have further politicized the Tesla protests.
Tesla’s stock price initially surged following Trump’s election, but escalating protests have begun impacting the company’s market value. Tesla’s electric vehicles are increasingly seen as political statements rather than purely environmental or technological choices. For those opposing Musk’s political views, driving a Tesla has become an untenable symbol.
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Amid this storm of controversy, the divide between Tesla supporters and critics continues to widen. Musk’s political clout has not only reshaped Tesla’s brand image but has also plunged the company into unprecedented public debate.
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